Lottery in China is sold by privately run dedicated licensed lottery shops, selling lottery only, no other products. With no POS terminals, payment is predominantly made in cash, or p2p WeChatPay and AliPay, creating problems for the lottery issuers with low transparency, lack of audit trail, virtually no AML/KYC or user data.
Lucky World is an omni-channel retail banner group, a platform connecting all c.200,000 Lottery Shops, enabling each shopkeeper with no outlay, to attract new customers and provide value-for-money shopping via social network marketing to their existing c.100m regular customers.
Lucky World also provides low-cost efficient payment services to the lottery shopkeeper via UnionPay, including WeChat Pay and AliPay for all Lucky World products and lottery sales. Lucky World offers significant saving on costs, improving efficiency and transaction speed and valuable data collection.
Lucky World brings new revenue streams generated from its products and services to the individual shopkeepers who are unable to access directly, due to their limited individual buying power.
Lucky World is effectively assimilating independently run disconnected lottery shops, creating a nationwide sales and distribution network of c.200,000 shops across China. Creating substantial buying power, giving access to products and services not normally available to these retailers, bringing prices down for customers whilst increasing margins for Lucky World and its connected shopkeepers.
Lucky World in partnership with China State Farms and China Mobile is creating a network of 300 flagship Sports Lottery stores, creating a fun place to be and a whole new experience for lottery players.
Until now, the c.200,000 lottery shops have not been able to sell any other products or services to their customers. Lucky World has secured contracts with China Sports Lottery to enable all lottery shopkeepers with their own micro e-commerce platform, online and in-store.
Lottery shopkeepers existing revenue is 6%-9% of their lottery ticket sales. Now with Lucky World they can also benefit from an average of 10% margins on sales of all products from their Lucky World e-commerce platform.
Shopkeepers also benefit from Lucky World CRM tools.
When customers purchase any product online or in-store they receive the commensurate number of Lottery Hongbao, which can be redeemed in-store only for lottery play, encouraging footfall.
Lucky World provides CRM tools and data-driven content marketing service designed to help the shop keepers increase their online visibility, attract new customers, and drive revenue growth.
By leveraging the power of data analytics, we create high-quality content that resonates with their target audience and drives engagement across various digital platforms.
Lucky World’s team of content management experts work closely with the shopkeepers and all stakeholders to identify business goals and develop a customised strategy that aligns with brand identity.
Delivering online services and products to offline merchants
Driving more footfall through physical bricks and mortar shops
In doing so, we acquire 100s of millions of users, generating valuable consumer data
Lucky World has contracted JD.com to provide their unrivalled expertise in advanced technology smart supply chain and logistics services. A true national network of over 1,500 warehouses, managed through their Open Warehouse Platform, with an aggregate gross floor area of over 31 million square meters.
JD.com is the only e-commerce platform in the world to provide small-to-medium sized warehousing, oversized warehousing, cross border, cold chain delivery, frozen and chilled warehousing facilities, B2B and crowdsourcing logistics. They opened their logistics platform to partners such as our portfolio companies, so that we can leverage JD.com’s unparalleled nationwide logistics network to provide an industry-leading level of delivery service. JD.com is able to achieve rates of approximately 90% of orders delivered the same or next day, a rate of fulfilment that no other e-commerce company of JD.com’s scale can match globally.
Lucky World focuses on existing terrestrial chainstores and franchised shops. To bring new revenue streams generated from its products and services that the individual shopkeepers are unable to access directly, due to their limited individual buying power
Lucky World’s USP is effectively aggregating independently run, franchised shops, chainstores and other retailers, generating massive buying power, giving access to products and services not normally available to these retailers, bringing prices down for customers whilst increasing margins
