Lottery is sold in China by privately run dedicated licensed lottery shops, selling lottery only, no other products, known as ‘authorised re-sellers’. No POS, payment is predominantly made in cash, or p2p WeChat pay, creating problems for the lottery issuers with low transparency, lack of audit trail, virtually no AML/KYC or user data.
Lucky World is a micro e-commerce and in-store platform connecting all >175,000 existing Lottery Shops, enabling each shopkeeper to attract new customers and provide value-for-money shopping via social network marketing to their c.300-500 customers per shop, totalling up to c.100m regular customers.
Lucky World also provides low-cost efficient payment services to the lottery shopkeeper via UnionPay, including WeChat Pay, AliPay, etc. for all Lucky World products. The shopkeeper is encouraged to use this to take payment for all lottery sales by offering significant saving on costs, transaction speed, improving efficiency and valuable data collection. This increases their margins on their existing lottery sales. The data collected is shared with Hui10 and the lottery issuers.
Lucky World focuses on the 100s of thousands of existing terrestrial chainstores and franchised shops, to bring new revenue streams generated from its products and services to the individual shopkeepers who are unable to access directly, due to their limited individual buying power.
Lucky World’s USP is effectively aggregating independently run, franchised shops, chainstores and other retailers, creating a nationwide sales and distribution network of circa 175,000 shops across China, whilst at the same time generating massive buying power, giving access to products and services not normally available to these retailers, bringing prices down for customers whilst increasing margins.
Lucky World provides a total solution hassle free, plug and play service to the shopkeepers.
Until now, the 175,000 lottery shops have not been able to sell any other products or services to their customers. Lucky World has secured contracts with China Sports Lottery as authorised PAAS provider to enable all lottery shop keepers with their own micro e-commerce platform, online and in-store.
Lottery shop keepers existing revenue is 6%-9% of their lottery ticket sales. Now with Lucky World they can also benefit from an average of 10% margins on sales of all products from their Lucky World e-commerce platform.
Shopkeepers also benefit from Lucky World CRM tools.
When customers purchase any product online or in-store they receive the commensurate number of Lucky Beans, which can be redeemed in-store only for lottery play. This encourages footfall and further play of lottery in-store.
Lucky World provides CRM tools and data-driven content marketing service designed to help the shop keepers increase their online visibility, attract new customers, and drive revenue growth.
By leveraging the power of data analytics, we create high-quality content that resonates with their target audience and drives engagement across various digital platforms.
Lucky World’s team of content management experts work closely with the shopkeepers and all stakeholders to identify business goals and develop a customised strategy that aligns with brand identity.
Delivering online services and products to offline merchants
Driving more footfall through physical bricks and mortar shops
In doing so, we acquire 100s of millions of users, generating valuable consumer data
Lucky World has contracted JD.com to provide their unrivalled expertise in advanced technology smart supply chain and logistics services. A true national network of over 1,500 warehouses, managed through their Open Warehouse Platform, with an aggregate gross floor area of over 31 million square meters.
JD.com is the only e-commerce platform in the world to provide small-to-medium sized warehousing, oversized warehousing, cross border, cold chain delivery, frozen and chilled warehousing facilities, B2B and crowdsourcing logistics. They opened their logistics platform to partners such as our portfolio companies, so that we can leverage JD.com’s unparalleled nationwide logistics network to provide an industry-leading level of delivery service. JD.com is able to achieve rates of approximately 90% of orders delivered the same or next day, a rate of fulfilment that no other e-commerce company of JD.com’s scale can match globally.
Lucky World focuses on existing terrestrial chainstores and franchised shops. To bring new revenue streams generated from its products and services that the individual shopkeepers are unable to access directly, due to their limited individual buying power
Lucky World’s USP is effectively aggregating independently run, franchised shops, chainstores and other retailers, generating massive buying power, giving access to products and services not normally available to these retailers, bringing prices down for customers whilst increasing margins
