We are transforming lottery into a digital user experience, for both the issuers and the players, with a lower carbon footprint, expanding lottery’s reach, in doing so growing adult participation rates in China from the current 10% to global averages of 50% and more.
With good causes driving our mission, maximise value with our digital user interface connected to our physical terrestrial network of shops. Linking our partners to this omnichannel marketplace to generate additional revenue streams and maximise the power of data, to ensure long-term value creation for all stakeholders.
Hui10 Inc is headquartered in Beijing, with operations across China.
Hui10 is 100% owned by Intuitive Investments Group plc, listed on the main board of the London Stock Exchange, LSE:IIG click for more
Hui10 founders and senior management are based in London, Beijing, Shanghai and Hong Kong
Coming from a SAAS business, where we developed solutions and operated services for China Welfare Lottery on a nationwide basis since 2003, deploying hardware and software into over 62,000 licensed lottery shops in 14 provinces.
Developed and operated the national and provincial Welfare Lottery Loyalty Program and Hotline service, fielding over 100million user calls per year.
Also involved in the continual development of regulations governing lottery in China. As a consequence, we have a deep understanding of the policy makers thought processes and the government’s long-term strategy.