Hui10 is transforming China’s lottery sector creating a far-reaching digital marketplace
with extensive terrestrial reach
Hui10 is a tech business headquartered in Beijing and has developed and deployed its proprietary technology platform, which complies with long term regulatory policy, with a target to increase adult participation in China’s lottery from its current 10% to global average rates, to increase revenues for government and its sports and welfare projects across China.
In US, EU and UK markets lottery can be purchased in areas of regular daily consumer activity; supermarkets, convenience stores, petrol and EV charging stations, post offices, and more, in these markets it is also available to play online.
In China lottery is only available in dedicated licensed lottery shops, paper ticket sales only, no other products or services sold in those shops. Currently there are only circa 200,000 shops attempting to serve an adult population of over 1 billion and online play is illegal in China.
Resulting in a lower participation rate than the rest of the world
Opportunity: of the 1.05 billion adults in China there are an estimated 400 million who would play the lottery if they had easy access to play lottery, representing the potential to generate over $240 billion of untapped additional lottery sales
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Mission Statement
“Through lottery, help and support the elderly, people with disabilities, orphans and those in need. Help and support the young through education and sports. Abiding by the principals of fairness, justice, transparency and integrity. Whilst following the strategy of duty of care and corporate social responsibility, protection of minors and striving for technological innovation enabling rapid expansion and development, to encourage and enable more and more people to play, in a fare and safe environment”
