Driving Chinese Lottery digital transformation
Through our contractual partnerships and proprietary technology platform integrated with China UnionPay, China Financial Certification Authority, State General Administration of Sports, we are expanding consumer access nationwide and building our Lucky World omnichannel brand across the existing 200,000 lottery shops creating the largest interdependent network of physical shops in China.
Our mission is to generate a significant albeit controllable increase in lottery sales that directly support public welfare, charitable causes, with the promotion and development of sport across China.
Our aim
We aim to increase participation in the Chinese lottery from c.10% (current estimates) to more than 30% (in line with global averages) bringing more than 300 million users to the Hui10 platform.
Assimilate the 200,000 existing Sports lottery shops into a Lucky World connected network of local community retail hubs.
3,621
Connected Lucky World Lottery Shops
633
UGO UnionPay POS Terminals
787,873
Total registered users
Investment case
Hui10 aims to increase participation in China’s Sports and welfare lotteries to 30% and develop the 200,000 existing Sports lottery shops into a Lucky World network of connected local community retail hubs.
Lucky World
Transforming China’s Lottery retail systyem, unlocking opportunity for significant growth while providing transparency, efficiency, and scale.
