Connects existing dedicated lottery shops to access a wider fast moving consumer goods product offering. Through the platform lottery shop customers can order goods online, selecting delivery for either their home for a charge or their local lottery shop for collection for free.

Lucky World provides CRM tools and low cost efficient payment services to the lottery shopkeeper via UnionPay.

Lucky World is an omni-channel technology platform, which was created to support the c.175,000 existing lottery-only shops to grow as lottery distribution expands through Huishi Dehua’s platform.