Lucky World
Transforming China’s lottery shops
Targets
200,000
lottery shops connected
100M
regular customers
Multiple strategic partners
Integrated platform
Investment highlights
A vast yet under-utilised network
Currently China’s lottery is only available through ~200,000 licensed lottery only shops, traditionally limited to cash or p2p mobile payments. This network of shops underserves the potential addressable lottery market in China and creates challenges with transparency, AML/KYC compliance, and user data.
Hui10’s Lucky World is the solution that connects this entire network into one trusted platform — unlocking opportunity for significant growth while providing transparency, efficiency, and scale.
Watch how Lucky World is enhancing lottery retail across China
New revenue and partnerships, at no cost to shopkeepers
Lucky World gives shopkeepers powerful new tools without upfront cost:
Integrated digital payments via UnionPay, WeChat Pay, and Alipay
Broader product offerings through fully integrated omnichannel e-commerce platform
New revenues and purchasing power through leading partnerships with Lucky World
Omni-channel + data-driven growth
Our platform combines in-store promotions with digital marketing, CRM, with customer rewards, boosting engagement with the existing ~100 million regular customers / players.
In turn, valuable consumer data supports regulators, improves oversight, and enables smarter product development.
Exclusive merchandise opportunities
Hui10 is the first and only non-government organisation to have partnered with TEAM CHINA, the embodiment of national sports pride in China.
Hui10 is opening TEAM CHINA Sports Lottery+ shops across China. Now live in Shanghai, Beijing, Hebei and Shanxi, with more stores continually opening.
These TEAM CHINA Sports Lottery+ stores sell merchandise linked with digital Lottery HongBao loyalty and promotions, utilising the Lucky World network.
New revenue and partnerships, at no cost to shopkeepers
Integrated digital payments via UnionPay, WeChat Pay, and Alipay
Broader product offerings through fully integrated omnichannel e-commerce platform
New revenues and purchasing power through leading partnerships with Lucky World
Omni-channel + data-driven growth
Our platform combines in-store promotions with digital marketing, CRM, with customer rewards, boosting engagement with the existing ~100 million regular customers / players.
In turn, valuable consumer data supports regulators, improves oversight, and enables smarter product development.
Exclusive merchandise opportunities
Hui10 is the first and only non-government organisation to have partnered with TEAM CHINA, the embodiment of national sports pride in China.
Hui10 is opening TEAM CHINA Sports Lottery+ shops across China. Now live in Shanghai, Beijing, Hebei and Shanxi, with more stores continually opening.
These TEAM CHINA Sports Lottery+ stores sell merchandise linked with digital Lottery HongBao loyalty and promotions, utilising the Lucky World network.
Lottery Hongbao: tradition meets technology
Lottery Hongbao is a Hui10 digital product that allows China’s consumer facing businesses to reimagine China’s iconic red envelope tradition within the lottery experience. Businesses can use Lottery Hongbao to drive improved customer engagement by enabling their customers to play the lottery via instant digital Hongbao rewards.
By blending heritage with digital convenience, Hongbao drives engagement, encourages participation, and strengthens loyalty, while ensuring all rewards remain transparent and compliant.