IIG plc, through its largest investment, Hui10 Inc, is pleased to announce the execution of a landmark merchandise and digital lottery promotion agreement with China Petroleum & Chemical Corporation (Sinopec), covering the nationwide distribution of TEAM CHINA–branded merchandise on Sinopec’s Easy Joy online convenience store platform.
What is Easy Joy?
Easy Joy is the retail arm of Sinopec Group, operating over 27,800 stores within its network of more than 30,000 petrol stations across China. It serves over 190 million loyalty customers and is known for executing retail partnerships with major global brands, including food & beverage, lifestyle, and now licensed Olympic merchandise.
Hui10 Inc will design and distribute TEAM CHINA branded merchandise with Lottery HongBao promotions through Easy Joy online under the Lucky World consumer brand.
Leveraging Sinopec’s national footprint, the agreement ensures mass-market reach for Hui10’s Lucky World brand and the embedding of Lucky World products and digital lottery HongBao into both urban and rural markets.
