IIG plc is pleased to announce that its largest investment, Hui10 Inc has signed a strategic cooperation agreement with Sichuan Tuopai Shede Group Co., Ltd (“Tuopai Shede”), the Chinese producer of Tuopai Shede branded baijiu, and other premium alcoholic products, based in Sichuan.
Baijiu is a traditional Chinese liquor and is considered to be the world’s most consumed liquor by volume.
Through the agreement, Hui10’ Lucky World will provide its Sports Lottery HongBao digital QR codes for Tuopai Shede to add to each bottle on its production line destined to be sold via the Lucky World platform, enabling instant product authentication and lottery engagement via Lucky World’s platform as well as a measurable, cost-effective marketing channel driving consumer loyalty and sales including with joint promotional campaigns.
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好运沱牌公益酒 _Lucky Tippling!