The Grand Opening of TEAM CHINA’s Flagship Store in Shanghai

November 11, 2025

TEAM CHINA held a ceremony for the grand opening of their first flagship store in Shanghai on October 28th.

 

From left to right: Li Tong, co-CEO of Hui10 Inc.; Feng Lei, world aerobics champion; Zhang Ning, Olympic Gold (badminton); Yu Jianyong, Director and Party Secretary of the General Administration of Sport of China and Chinese Olympic Committee; Lu Lin, Deputy Director of the Shanghai Municipal Sports Bureau; Wang Bingyu, world curling champion and Olympic medallist; Zhang Haokai, Director General of China Sports Lottery Hebei; and Liang Wenjie, senior executive of Hui10 Inc. — the eight ribbon‑cutting guests officiating at the opening of the new landmark store in Shanghai.
From left to right: Li Tong, co-CEO of Hui10 Inc.; Feng Lei, world aerobics champion; Zhang Ning, Olympic Gold (badminton); Yu Jianyong, Director and Party Secretary of the General Administration of Sport of China and Chinese Olympic Committee; Lu Lin, Deputy Director of the Shanghai Municipal Sports Bureau; Wang Bingyu, world curling champion and Olympic medallist; Zhang Haokai, Director General of China Sports Lottery Hebei; and Liang Wenjie, senior executive of Hui10 Inc. — the eight ribbon‑cutting guests officiating at the opening of the new landmark store in Shanghai.

 

Hui10 signed a landmark collaboration with the General Administration of Sports China to open 31 TEAM CHINA Sports Lottery+ stores nationwide, with 5 stores already opened in Hebei, Henan, and Shanxi and now moving to open flagship stores in Beijing and Shanghai.

 

Shanghai TEAM CHINA Store

 

The Shanghai store opening event was attended by officials from the General Administration of Sport of China along with several Olympic and World champions, including Zhang Ning (badminton), Wang Bingyu (curling), Feng Lei and Liang Wenjie (aerobic gymnastics).

 

Athletes posing with the TEAM CHINA Merchandise

 

The store integrates product displays, new releases, and interactive experiences. A special “Road of Champions” exhibition area highlights China’s sporting spirit and achievements, offering visitors an immersive experience of the national team’s culture.

 

Olympic Gold Medal from London Olympics

 

More than 840 licensed products are now available, including the popular “Panda Teammate” series of badges, figurines, and plush toys, all of which will be sold via Hui10’s Lucky World platform.

 

Panda Teammate Plush Toy

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