Hui10 Inc is proud to announce the opening of its 5th TEAM CHINA Lucky World flagship store, this time in Beijing, marking a key milestone in the ongoing national rollout of Hui10’s integrated omni-channel strategy. The strategy fuses e-commerce, state lottery gamification of rewards and loyalty, and officially licensed TEAM CHINA merchandise, in collaboration with the General Administration of Sports TEAM CHINA and China Sports Lottery.
A Showcase in the Capital’s Cultural Heart
Following the success of the Shanghai flagship, the Beijing TEAM CHINA store is located near Peking University, nestled in a beautifully restored courtyard that blends China’s rich architectural heritage with modern experience retail. The setting is not only visually iconic – featuring a classical roofline, tranquil trees, and contemporary lighting, but purposefully designed to provide a place of rest and engagement.
Customers are invited to sit and enjoy freshly brewed traditional Chinese tea or barista-quality coffee, while exploring TEAM CHINA merchandise and interacting with Lottery HongBao promotions via Hui10’s Lucky Beans gamified loyalty system.
Connecting Culture, Commerce, and Public Welfare
The Beijing flagship operates as a retail, promotional, and digital integration hub. Every customer purchase earns Lucky Beans, which can be redeemed for Lottery HongBao, a digital red envelope that enables cash-free state lottery play. This engagement model deepens consumer connection with China’s national lottery system, which directly contributes to public welfare and sports development across the country.
Leading the Shift to Paperless Lottery
The Beijing launch marks a strategic step forward in Hui10’s lottery modernisation programme. By linking fast-moving consumer goods (FMCG), digital payments, and loyalty-driven lottery participation into a seamless omni-channel experience, Hui10 is preparing the ground for China’s forthcoming transition to paperless lottery play.
With five TEAM CHINA flagship stores now open and a rapidly growing network of 4,500+ Lucky World Sports Lottery shops, Hui10 is building the infrastructure, and trust, for the next paperless era of state lottery participation.