Hui10 and Toupai Shede jointly launched “Lucky Tipple · Endless Luck” charity liquor at the World Trade Plaza Hotel in Shijiazhuang, the capital of Hebei province. The event held at the end of 2025 marked the official market debut of “Lucky Tipple” charity liquor, jointly created by Toupai Shede and Hui10, and sold through the Lucky World platform via Sports Lottery shops.
A key highlight of the launch was the innovative implementation of the “Sports Lottery+” empowerment initiative. The initiative aims to leverage the extensive nationwide sales network of the Sports Lottery to open new channels for high-quality products, while creating diversified revenue opportunities for lottery shops.
Digital Authentication and Lottery Engagement through Lucky World Lottery HongBao
As the first strategic product launched under this model, “Lucky Tipple” charity liquor is initially being sold through Lucky World connected sports lottery shops.
With every bottle purchased, customers receive a complimentary Lucky World Lottery HongBao QR code providing RMB 2 for lottery play, creating an integrated experience of enjoying fine liquor, supporting public welfare, and welcoming good fortune. This pairing of premium baijiu and lottery engagement represents an important step in building the “Sports Lottery+” ecosystem.
Each bottle has a unique Lottery HongBao QR code printed inside the cap, which can be scanned and redeemed as a stored-value lottery payment through UnionPay-certified POS terminals deployed by Lucky World in participating lottery shops. This creates a unified framework combining product authentication, consumer engagement and regulated lottery participation, transforming a traditional FMCG purchase into a verified and interactive retail experience.
By linking premium consumption with trusted UnionPay payment processing and lottery-based engagement, Lucky Tipple establishes a scalable template for future “Sports Lottery+” branded products, reinforcing Lucky World’s role as enabling infrastructure for compliant consumer activation across China’s retail and sports-lottery network.