About us
Two decades of innovation in China’s lottery, trusted by state issuers, regulators and lottery partners.
Who we are
Experience built over 20 years
Since 2003, our team has been working with China’s State Lotteries to deliver pioneering SaaS solutions and operational services. This track record has given us unparalleled insight into the government’s long-term strategy and the policy priorities shaping the sector.
Our experience includes;
Building and operating the first national and provincial lottery loyalty programme, in doing so equipping over 62,000 licensed shops in 14 provinces with the required hardware and software.
Building and operating the national Welfare Lottery Hotline service, fielding 100 million unique user calls annually.
Building future opportunity
Today, Hui10 is leveraging that experience to lead the digital transformation of China’s State Lotteries.
This includes;
Lucky World
Transforming the existing lottery shop network by connecting the 200,000 lottery shops into a single omnichannel retail brand, upgrading consumer engagement, payments, marketing, and data collection.
UGO Lotto
A smart POS terminal network with digital user interface to increase access to the lottery across China by embedding lottery play into POS outside of the existing lottery shops into retail areas of regular daily consumer activity, including people transit hubs.
Hui10 is part of IIG plc, an investment fund listed on the London Stock Exchange.
In October 2023, IIG plc made its strategic investment in Hui10 Inc which now forms its sole investment focus.
IIG plc is focused on driving shareholder returns through fast growing and high potential investment opportunities.
Hui10 Board
We have a strong leadership team with a wealth of experience in delivering shareholder value.
Frank Li Tong
- Co-Founded Hui10 in 2014
- Previously: Regional Manager at Oracle China
- General Manager at Innovative World Technologies (IWT) since 2003
- Took IWT public on China’s NEEQ stock exchange in 2016
- Highly experienced with a proven track record and unique expertise in platform infrastructure in Lottery and financial services
- Unparalleled knowledge and understanding of China policy and regulation
Daniel Levine
- Co-Founded Hui10 in 2014
- Previously: Director at Innovative World Technologies since 2003;
- Took IWT public on China’s NEEQ stock exchange in 2016
- Has been working in the China lottery sector since 2003, with Frank Li (co-Founder of Hui10)
- First entering China in 1991, has been involved with successful projects both in the state and private sectors and has developed an in-depth knowledge of China, able to straddle the cultural divide
Yu Qiang
- Founder GCT Pay
- Previously member of the joint task forces for:
- construction of China UnionPay Three Gold Projects, Gold Card, Golden Tax, and Golden Shield, including anti-counterfeiting and tax control system.
- China UnionPay Gold Card Project (card issuing system, clearing and transfer system, and acquiring market management system) of the Science and Technology Department of the People’s Bank of China.
- Cooperated with the 11th Bureau of the Ministry of Public Security to establish China’s first network 110 alarm centre.
Harry Willits
- Joined Hui10 in 2016
- Also; General Counsel at Allwyn UK Lottery Previously:
- Group Counsel at William Hill pIc (FTSE100)
- Group Counsel at Gala Coral Group (now part of ENTAIN plc FTSE100)
- Highly experienced corporate and commercial lawyer in the gaming, sports betting and leisure sectors
Stephen Freear
- 30 year career banker starting at Barclays in 1985 in commercial Banking before moving into Investment Banking in 1989
- Specialising in Asian Equity, Derivatives and Convertible Bond transactions. He spent the majority of his career working at Nomura International and MUFG Hong Kong office.
- MUFG London, Managing Director, Head of
- Equities and Derivatives and member of Management Committee of MUFG London in 2016.
- 2018 – 2022 consultant to Premier League football club Crystal Palace securing lucrative sponsorship contracts
Li Feng
- 2018 to present: Secretary-General of Beijing Yigong Public Welfare Foundation and General Manager of Future Famous (Beijing) Education Technology Co., Ltd
- Previously:
- 2014 to 2018, General Manager of the Medical, Health and Cultural Tourism Department of Ping An Bank
- 2010-2014 Director of Product R&D Department of Retail Banking Department of Head Office;
- From 2005 to 2010, China Minsheng Bank as: President of Zizhu Sub-branch of Beijing Branch
Executive Team
Janelle Cao
With more than two decades spanning telecoms and the lottery sector, Janelle began in operator billing and customer management after graduating in Communication Engineering from Shanghai University. She joined Portal Software in 2000, then in 2003 moved to Yintai WeiYei to work alongside Frank Li Tong. Since 2005 she has focused on China’s lottery industry, during which time annual sales grew from around RMB 20 billion to over RMB 579 billion and outlets expanded from 70,000 to 200,000.
Janelle earned an MBA from the University of Sorbonne in 2008 and later led sales, customer service, and product functions at Yintai WeiYei, helping secure its 2016 listing on Beijing’s NEEQ. At Hui10 Inc., she is Senior VP overseeing strategy and investor relations.
Lǐ Zhàolóng
Lǐ Zhàolóng joined Hui10 in 2018. Before joining the Hui10 team he worked for IWT, Tellabs, Harbor Networks and Huwei Technologies.
Zhāng Jīngpíng
Previously Zhāng gained experience in the lottery area working at China Sports Lottery Technology Company, China Sports Lottery Security Printing Company for 12 years and Hongbo. Co where she was the general manager. She joined Hui10 in 2019.
Wáng Lóng
Previously worked in Deloitte China and PwC China with many year of experience in assurance, audit and M&A advisory across various industries allowing him build build financial acumen.
Zhào Línglín
Previously worked in the market expansion and product planning of the alcohol retail industry including at Gaode in Alibaba forming a deep understanding of the importance of industry integration.
Fán Zhōngyuán
Fán joined Hui10 in 2016 and is respobsible for managing the technical R&D team. He is involved in formulating development plans and solving technical difficulties.