Hui10 is now accelerating the roll out of its Sports Lottery+ platform following the implementation of its upgraded Lucky World merchant application and shop management system.
The upgraded platform not only enhances the customers’ experience through its Sports Lottery+ App but also, importantly, improves the lottery shop owner’s user interface by simplifying the registration and activation process. Early results to date have seen an increase in daily shop connection rates which are supporting a faster expansion across Hui10’s multi-region rollout
The updated platform uses a dedicated QR payment code linked to each lottery outlet’s Lucky World merchant profile, bank account, management interface and transaction history which is integrated with a voice-notification speaker providing real-time hands-free payment confirmation which delivers quicker times and lower costs to connect each shop. Furthermore, the QR-code and speaker configuration preserves the payment, outlet-level reporting, customer-recognition, loyalty programme and repeat-engagement functions.
Faster registration and activation
The upgraded application streamlines the process of registering a retailer, establishing its outlet profile and activating the Lucky World payment service. Applying the revised process supports the higher daily connection rate observed by management and provides a faster route to expansion into additional provinces and regions.
Lower cost equipment with outlet level controls
Each shop’s QR payment code is linked to its Lucky World merchant profile, bank account, management interface and transaction history. The voice-notification speaker gives the retailer immediate, hands-free confirmation that a payment has been received.
Payments support an ongoing customer relationship
The customer-facing payment page identifies the relevant lottery outlet and connects the purchaser to it. Hui10 and the retailer can therefore recognise subsequent activity instead of treating each payment as an isolated transaction.
The QR-code and speaker configuration preserves Lucky World’s payment, outlet-level reporting, customer-recognition, loyalty programme and repeat-engagement functions. Connecting payments to an identifiable outlet and customer also supports Hui10’s wider commerce proposition.
Daniel Levine, Chief Executive Officer of AC8, said:
“Continuing on from the success of the introduction of the Sports Lottery+ platform we have now improved how lottery shops are brought onboard to Sports Lottery+. The upgraded application and management system, together with the lower-cost QR-code and speaker configuration, have simplified activation and increased the number of shops we can connect each day. Our focus is now on converting faster connections into active retailers, transaction activity and repeat customer use.”
