Weimob-powered commerce brings more products and more reward-redemption choices to Hui10’s Sports Lottery+ customer cycle.
Hui10 is expanding Lucky World’s digital commerce offering through Weimob, operating within Tencent’s WeChat ecosystem, supported by new merchandise supply arrangements.
Hui10 is bringing product choice, loyalty redemption and shopping closer to the customer relationships already established by participating lottery shopkeepers.
The objective is straightforward: give customers more opportunities to use their rewards towards products they already want, and more reasons to stay within and enjoy the benefits of the Lucky World eco-system.
4,000
10,000
SKUs currently in Lucky World’s catalogue
10,000
SKUs expected before the end of 2026
What Weimob brings to Hui10
Management sees Weimob-enabled commerce as a great fit with Lucky World’s retailer-led, loyalty-driven model. Weimob’s tools cover digital storefronts, membership management, marketing and retail analytics. Within WeChat, customers can move between communication and Mini Program shopping without downloading a separate shopping app. Hui10’s focus is on connecting those capabilities to its own rewards, products and customer experience.
WEIMOB 微盟
Digital commerce tools
TENCENT’S WECHAT
Mini Program environment
LUCKY WORLD
Retailers, products and rewards
Products people want. Rewards worth using.
A broader product range gives customers more ways to use their rewards towards purchases they already intend to make. Hui10’s aim is to attract existing lottery play and day-to-day shopping spend to Lucky World, rather than depend on customers spending more overall.
The Lucky World Customer Cycle
More choice for shopkeepers and their customers
For lottery shopkeepers, the expanded range gives customers more eligible products on which to redeem their Love Beans. The cash portion of qualifying purchases earns Lucky Beans, which can be redeemed for Lottery HongBao towards further lottery play through authorised retailers. This keeps shopping, rewards and return visits connected within Lucky World Sports Lottery+ and the participating lottery shops.
There is no separate charge to the shopkeeper or player for these loyalty rewards. Customers still pay the same applicable cash portion of purchases. For Hui10, the opportunity is to turn that continuing activity into merchandise sales, stronger customer relationships and more active users. For the lottery shopkeeper they benefit from transaction fee free payments and increased user activity.
Two distinct rewards. One connected journey.
LOVE BEANS
Earned through qualifying cash lottery purchases. Redeemable towards eligible merchandise and services, with the applicable cash contribution.
LUCKY BEANS
Earned on the cash portion of qualifying merchandise purchases. Redeemable for eligible merchandise or Lottery HongBao under the programme rules.
Branded merchandise gives rewards a purpose
The wider commerce strategy complements Hui10’s Li-Ning arrangements. All approved Li-Ning merchandise may be sold online through Lucky World and TEAM CHINA. Customers can redeem either Love Beans or Lucky Beans for e-vouchers towards those purchases, subject to the applicable terms.
The emphasis is on the right products, not simply more products. Management believes greater choice can encourage reward redemptions, repeat shopping and stronger customer engagement.
Turning choice into commercial activity
Supplier-led fulfilment allows participating shops to offer a broader online range without displaying or stocking every product. Supporting arrangements cover order handling, after-sales service and reconciliation.
DANIEL LEVINE / CHIEF EXECUTIVE, ACCELER8 VENTURES PLC
“Our aim is simple: products customers want, rewards they can use and more reasons to stay within and enjoy Lucky World.”
“Weimob’s commerce technology helps us build on the relationships our retailers already have, turning existing shopping spend into repeat engagement and merchandise sales.”
ABOUT WEIMOB
ABOUT LUCKY WORLD AND AC8
Weimob Inc. (HKEX: 2013) is a Hong Kong-listed commerce and marketing technology provider. Its products support online retail, membership management and merchant operations, including services within Tencent’s WeChat ecosystem.
ABOUT LUCKY WORLD AND AC8
Lucky World is Hui10’s retail, loyalty and digital-commerce platform. Hui10 is the principal operating business of Acceler8 Ventures Plc (LSE: AC8), connecting participating retailers and consumers through payments, merchandise and customer engagement.
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