On January 30th the TEAM CHINA and Lucky World co-hosted the National Team Franchise Product Promotion Conference at the Beijing Shuzi Innovation Centre. Hui10’s Lucky World is the only non-government strategic and commercial partner of TEAM CHINA under the guidance of the General Administration of Sport, supporting the development of new sports consumption scenarios, integrating licensed products, digital Hong Bao and omni-channel retail.
At the event Hui10’s co-CEO Frank Li Tong (pictured below) shared Lucky World’s vision supporting the government’s ongoing national initiative to expand sports consumption and promote the high-quality development of the sports industry, in line with recent policy guidance issued by the General Office of the State Council.
The event aimed to promote TEAM CHINA’s official merchandise to leading state and private enterprise in the Tongzhou district and to accelerate the establishment of new sports consumption channels in Beijing’s dynamic and fast growing administrative-centre. A full range of licensed TEAM CHINA goods was displayed, including sporting equipment, memorabilia, apparel, lifestyle products, and household items, demonstrating the breadth of the national team IP ecosystem.
Participating enterprises showed strong interest in the commercial potential, recognising TEAM CHINA’s brand value, resulting in purchase and distribution agreements being signed at the event.
Looking ahead, through its cooperation with the General Administration of Sport and TEAM CHINA, Lucky World is building a new nationwide model integrating sports IP, licensed products, digital payments and sports lottery-linked retail channels. As distribution expands across China, this initiative supports national fitness, stimulates consumer demand, and contributes to the high-quality development of China’s sports industry in line with national policy priorities.
About Beijing Tongzhou
Tongzhou, located in the eastern part of Beijing, has held strategic importance since ancient times as the point where five major waterways converged, serving as the northern terminus of the Grand Canal and a key centre for trade, logistics, and administration for over a thousand years. Today, Tongzhou has been designated as the Beijing Municipal Administrative Centre, forming the core of the capital’s eastward development strategy. The district now hosts major government institutions, state-owned enterprise headquarters, and national innovation platforms, and is being developed as a modern hub for finance, technology, culture, and sports industry development, playing a central role in Beijing’s long-term economic and administrative planning.